MOTTO: Concurenta nu doarme

When you think of Burberry, what comes to mind? Stodgy British trench coats? Hardly. In the last four years, the 150-year-old brand has transformed itself into a digital fashion empire, with CEO Angela Ahrendts as the driving force behind the evolution. The result is a record year for the brand, with total revenue up 21% [...]
Tags:
Angela Ahrendts,
content,
digital fashion empire,
Style, Categoria
Marketing,
Networking, 18 Dec 10

Building trust is hard enough to do in the real world (remember trying to convince your parents you were responsible enough to drive their car?), but building trust online is even more difficult. Fortunately, social media affords organizations the opportunity to build trust with consumers online, but only when done correctly. But organizations and brand [...]
Tags:
Brand,
Building trust,
Social Media, Categoria
Networking,
Retele Sociale, 18 Dec 10

This guest post is by Julien Smith of inoveryourhead.net Are you repeating the same things every other blogger is saying? Are your valuable visitors turning away as soon as they see what you have to offer? Is your blog great, or is it boring? How would you know? Very few blogs turn you away with [...]
Tags:
blog, Categoria
Retele Sociale, 18 Dec 10

For most businesses, participating in social media is unchartered territory. When there are no examples to follow, the only way to learn is to experiment. Over the last 18 months, I’ve been observing what’s worked and, more importantly, what hasn’t. Here are the top five ways a business can alienate people and waste time using [...]
Tags:
business,
Errors,
Social Media, Categoria
Social Media, 18 Dec 10

Tumblr, the hip blogging and curation platform based in New York City, announced today that it has raised a new round of venture capital. Not yet four years old, Tumblr hosts far fewer bloggers and website visitors than its rival WordPress, but serves up more than twice as many total pageviews. Financial documents and the [...]
Tags:
Tumblr,
WordPress, Categoria
Retele de Business, 18 Dec 10

The returns on investment for social technologies is often what stumps people. But measuring the ROI of these technologies has to be done in order to get some understanding of how it is engaging people and correlating to the overall organization. Socialcast is a social technology company that provides activity stream and social technologies. They [...]
Tags:
Employee Engagement,
Socalcast,
Social Technologies, Categoria
Retele Sociale, 18 Dec 10

As consumer use of and time spent on social media sites increases, the opportunities for effective advertising become more attractive to companies in search of customers to connect with. We’ve given the advice that to grow a social network, a company should participate and engage with communities of interest. That’s still great advice, just [...]
Tags:
Facebook,
Linkedin,
Social Media Advertising,
YouTube, Categoria
Retele de Business, 18 Dec 10

The Fortune 50 include some of the most influential and cutting edge companies in the world. A new study by Burson-Marsteller and Proof Intergrated Communications indicates that many of these companies have embraced mobile communications but they are reticent to highlight their mobile websites and tools on their corporate sites. After investigating the Fortune 50′s [...]
Tags:
Fortune 50,
mobile,
mobile applications,
mobile websites, Categoria
Marketing, 18 Dec 10