For most businesses, participating in social media is unchartered territory. When there are no examples to follow, the only way to learn is to experiment. Over the last 18 months, I’ve been observing what’s worked and, more importantly, what hasn’t. Here are the top five ways a business can alienate people and waste time using [...]
7 Tendinte in Social Media pentru 2011 La Social Networks Strategy, am avut o scurta prezentare despre tendintele anului viitor in social media. Am ales doar sapte, desi sunt cu gandul la mai multe. Iar doua dintre ele au avut exemplificari la NetCamp. Cem Tunakan, seful Groupon Romania, a avut aici prima aparitie in public, [...]
Despite the (r)evolution in journalism, some things remain the same: 1. Quality matters: Regardless of the speed at which information (and misinformation) can be disseminated, in the end, content is judged on quality. How much value did a piece bring to your readers? If you’re not bringing value to your reader, your reader will bring [...]
This month’s Harvard Business Review blasts “Social Media and the New Rules of Branding” in that corny laundry detergent typeface that folks use to connote, well, branding. David Edelman from McKinsey writes an anchor article in the issue. Clearly, we are starting to see the depth of McKinsey’s interest in social media between this, their [...]
Demystifying better social media marketing often starts with doing a better job of connecting with customers. But how can you connect with customers if you don’t know who they are? Do you know who your customers are? Do you know what they search for and talk about on social networks? What influences them to buy [...]